A NOTE FROM THE CREATOR
01 Where this started.
I’m a full-time animator and motion designer, a crypto enthusiast from before 2020, and I have four successful apps. I wanted to make Leeroy famous and create something my young son could enjoy.
That turned into Leeroy × Brainrot videos: a black-and-white cat with gold eyes getting pulled into increasingly ridiculous situations. My son loved them. Then he suggested making a game.
That suggestion became Leeroy Run: the cat, the chaos, and a box that has become a very personal matter.
That app experience is also why I want to explore a holder program funded from future game-app profits. The financial model and terms still need to be worked out.
Leeroy’s coin sits at the center of what I’m building: a community around Leeroy, a recognizable character, animation worth following, and a game I can keep improving.
02 What exists today.
Leeroy Run is playable in the browser on this website. Tung has stolen Leeroy’s box; the route back runs through traffic, pickups, choice gates, and a boss encounter. The game also has a Customize menu for its character and cardboard.
The animations and game are part of that world. They give people ways to enjoy Leeroy, get to know the character, and come back for more.
03 The road ahead.
These are the current goals. Timing and details may change as the project develops.
CURRENT
Keep building. Aim for $1M.
The browser game is playable now. I’m continuing to refine it and the Leeroy world. The initial market-cap target for Leeroy’s coin is $1 million.
That is a target, not a valuation reached or a forecast.
ONGOING
Work toward the app stores.
Work toward iOS App Store and Google Play Store acceptance is ongoing. There is no approved store listing to share yet.
- BrowserPlayable now
- Mobile workOngoing
- Store acceptanceNo approved listing
A direction of travel. Acceptance by the stores is still to be secured.
NOT FINALIZED
Work out the holder model.
The financial structure, coin utility, and possible holder program are still being developed. The idea below needs clear terms before it can move forward.
04 Leeroy’s coin.
Leeroy’s coin is the focus of the project, with the character, videos, game, and community growing around it. Its network is Solana; its coin page is on pump.fun.
| Project | Leeroy coin |
|---|---|
| Network / coin page | Solana / pump.fun |
| Final name and ticker | Not finalized |
| CA / mint address | Coming soon |
| Official pump.fun coin page | Coming soon |
| Supply, allocations and launch date | Not announced |
| Financial structure and utility | Not finalized |
Holdings, allocations, and fee destinations need clear published documentation. The coin’s economics and any holder formula remain open work.
05 The holder idea.
I want to explore a holder program funded from app profits. If the app eventually produces a profit, a share could support a program for Leeroy coin holders.
Revenue is money earned before costs. A profit-based program would need to define those costs and what, if anything, remains available. That financial structure and the relationship between app and token are unresolved.
THE DEPENDENCIES
First, the
question marks.
- Funding & amount
- Eligibility
- Operation & timing
The open decisions include:
- How app profit would be calculated or which funds, if any, would be committed to a program.
- The amount or percentage available to holders, or any split between uses of profit.
- Who would be eligible, how holdings or participation would be checked, or how a program would operate.
- The timing, frequency, method, or conditions of any potential payout.
- The final coin utility, program structure, or whether this proposal will proceed.
The ambition is to connect a successful Leeroy app with its coin community. A working financial model and concrete terms are needed first.
06 Know where you are.
The homepage at leeroys.city keeps the official coin information in one place. The CA and pump.fun coin page are marked Coming soon; they will be added when the details are ready and verified.
Official project accounts use @leeroypurrkins on X, Instagram, and YouTube. The website and browser game do not ask for a seed phrase or private key.
07 About this whitepaper.
This is version 0.3 of the Leeroy whitepaper, dated October 23, 2026. It records the creator’s story, Leeroy’s coin project, the playable browser game, and ideas still taking shape.
The $1M target, mobile-store goals, and holder idea are ambitions. Crypto assets carry the risk of losing all their value.
The roadmap, launch details, financial structure, and holder proposal may change as the project develops.
That’s the big picture.
There’s a cat to get back to.